Production Teams

Marketing & Publicity

The difference between marketing and publicity can often be misunderstood with them often working so closely together.

Publicity work:

publicity work involves the physical creation of marking media, this could mean drawing (by hand or computer) all elements of art used throughout the marketing campaign. It is the creative side of marketing focused on the artists and aesthetic vision for the campaign rather than the physical approach to marketing the show.

Marketing work

the marketing team are focused on running the physical advertisements of the show, this could mean post schedules for social media and social media stories. Or physical advertising through posters or on-campus screen The marketing and Publicity managers work closely together with the publicity manager creating the media to post used in marketing by the marketing manager.